icmagroup.org Overview
Alexa Rank
391,227
Daily Pageviews per Visitor
2
Daily Time on Site
1:51
Bounce Rate
72.3%
Search Traffic
66.7%
Total Sites Linking In
784
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
repo |
9.78% |
|
icma |
6.21% |
|
encumbered |
2.36% |
|
use of proceeds bond |
2.24% |
|
gmra |
2.23% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,483,822 | |
| 741,139 | |
| 297,640 | |
| 6,313,504 | |
| 5,754,051 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 543 | 32 | |
| 333 | 7 | |
| 285 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
resource center |
0 | 0 |
|
customer accounts |
0 | 0 |
|
broker dealers |
4 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bond issuance |
17 | 14 |
|
dv01 |
16 | 28 |
|
mac swap |
16 | 10 |
|
credit linked notes |
14 | 16 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
shadow banking |
69 | 30 |
|
asset management |
57 | 44 |
|
commercial paper |
76 | 37 |
|
total return swap |
51 | 26 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
repo market |
28 | 56 |
|
size of the bond market |
23 | 54 |
|
global debt market size |
21 | 67 |
|
bond market size |
20 | 56 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
green |
55 | 0.02% |
|
libor ois spread |
20 | 2.31% |
|
securities lending |
21 | 2.33% |
|
reverse repo |
30 | 0.23% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 81% | |
| 66.7% | |
| 46% | |
| Website | Referral Sites |
|---|---|
| 953 | |
| 861 | |
| 784 | |
| 49 | |
| 7 |
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