icelandair.com Overview
Alexa Rank
57,679
Daily Pageviews per Visitor
2.8
Daily Time on Site
4:51
Bounce Rate
34.1%
Search Traffic
42.8%
Total Sites Linking In
1,497
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
59.6% |
|
Canada |
4.3% |
|
Germany |
3.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
12,630 |
|
Canada |
20,018 |
|
Germany |
39,207 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
icelandair |
21.53% |
|
iceland air |
14.14% |
|
icelandic air |
2.24% |
|
icelandic airlines |
1.65% |
|
icelandair check in |
1.57% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 293,700 | |
| - | |
| 36,107 | |
| 154,912 | |
| 1,376,784 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 527 | 13 | |
| 106 | 35 | |
| 30 | 88 | |
| 14 | 32 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
icelandic |
49 | 48 |
|
iceland |
61 | 41 |
|
low cost |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
norwegian air |
26 | 62 |
|
norwegian airlines |
25 | 60 |
|
wow airlines |
23 | 62 |
|
wow air check in |
22 | 31 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
wow air |
59 | 55 |
|
austrian airlines |
17 | 53 |
|
british airways |
30 | 69 |
|
lufthansa |
12 | 67 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap flights to iceland |
28 | 68 |
|
cheap flights to dublin |
24 | 69 |
|
cheap flights |
23 | 70 |
|
cheap flights to europe |
23 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
boing 757 |
14 | 2.87% |
|
dallas fort worth airport |
38 | 0.28% |
|
northern lights |
51 | 0.04% |
|
billund |
36 | 0.42% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 52.2% | |
| 42.8% | |
| 37.2% | |
| 31.2% | |
| Website | Referral Sites |
|---|---|
| 3.7 k | |
| 1.5 k | |
| 1.3 k | |
| 359 |
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