hse.gov.uk Overview
Alexa Rank
45,573
Daily Pageviews per Visitor
2.1
Daily Time on Site
2:50
Bounce Rate
61.4%
Search Traffic
63.9%
Total Sites Linking In
13,386
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
43.8% |
|
India |
6.5% |
|
Pakistan |
6.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,607 |
|
India |
69,339 |
|
Pakistan |
8,308 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hse |
3.62% |
|
risk assessment |
2.45% |
|
ppe |
2.12% |
|
risk assessment template |
1.82% |
|
health and safety |
1.07% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 164,551 | |
| 69,321 | |
| 19,685 | |
| 27,000 | |
| 95,321 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,837 | 72 | |
| 2,005 | 24 | |
| 225 | 25 | |
| 200 | 29 | |
| 8 | 16 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
hazards |
93 | 14 |
|
work place |
242 | 75 |
|
occupational safety and health |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
hazard |
37 | 50 |
|
msds sheets |
37 | 37 |
|
sds sheets |
37 | 33 |
|
hazard definition |
35 | 28 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
safety hazard |
49 | 20 |
|
workplace safety |
59 | 29 |
|
what is a risk |
58 | 17 |
|
hazard management |
51 | 12 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
construction site workers |
32 | 58 |
|
risk vs hazard |
30 | 46 |
|
health and safety risk assessment template free |
30 | 52 |
|
good safety |
29 | 46 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
it risk assessment template |
21 | 3.34% |
|
hearsay evidence |
23 | 1.8% |
|
sap plant maintenance |
20 | 3.25% |
|
office temperature |
18 | 4.8% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 76.9% | |
| 71.2% | |
| 63.9% | |
| 56.4% | |
| 48.3% |
| Website | Referral Sites |
|---|---|
| 26.7 k | |
| 13.4 k | |
| 3.2 k | |
| 872 | |
| 325 |
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