hrblock.com Overview
Alexa Rank
2,682
Daily Pageviews per Visitor
5.02
Daily Time on Site
5:43
Bounce Rate
28.3%
Search Traffic
38.8%
Total Sites Linking In
2,915
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
90.7% |
|
Canada |
0.8% |
|
India |
0.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
329 |
|
Canada |
5,266 |
|
India |
48,275 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
h&r block |
6.49% |
|
hrblock |
3.96% |
|
h and r block |
2.92% |
|
hr block |
2.57% |
|
tax calculator |
2.4% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 343 | |
| 6,963 | |
| 109 | |
| 47,702 | |
| 154,568 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 15,643 | 11 | |
| 7,427 | 199 | |
| 1,339 | 10 | |
| 226 | 16 | |
| 86 | 66 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
economic impact payments |
8 | 2 |
|
internal revenue service |
0 | 0 |
|
tax returns |
400 | 23 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
2017 tax tables |
54 | 43 |
|
2018 tax deadline |
54 | 37 |
|
tax due date 2018 |
54 | 36 |
|
irs mileage rate 2018 |
53 | 53 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
2018 tax deadline |
75 | 37 |
|
2017 tax tables |
32 | 43 |
|
tax rate calculator |
72 | 32 |
|
tax brackets 2017 |
65 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
free tax filing |
67 | 63 |
|
pay federal taxes online |
61 | 18 |
|
free state tax filing |
60 | 70 |
|
free online tax filing |
59 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
what is a tax transcript |
24 | 1.8% |
|
retirement accounts |
28 | 1.03% |
|
states with no income tax |
44 | 0.09% |
|
freetax |
24 | 4.59% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 70.4% | |
| 44.6% | |
| 38.8% | |
| 25.9% | |
| 25.2% |
| Website | Referral Sites |
|---|---|
| 64.9 k | |
| 20 k | |
| 2.9 k | |
| 772 | |
| 459 |
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