houseoffraser.co.uk Overview
Alexa Rank
5,420
Daily Pageviews per Visitor
5.5
Daily Time on Site
3:39
Bounce Rate
34.9%
Search Traffic
43.5%
Total Sites Linking In
1,701
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Japan |
48.4% |
|
United Kingdom |
28.1% |
|
United States |
3.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Japan |
1,516 |
|
United Kingdom |
1,199 |
|
United States |
61,461 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
house of fraser |
6.77% |
|
ted baker |
2.95% |
|
tommy hilfiger |
1.2% |
|
ralph lauren |
0.67% |
|
hugo boss |
0.52% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 3,824 | |
| 32,225 | |
| 3,408 | |
| 8,286 | |
| 1,905 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 879 | 14 | |
| 683 | 9 | |
| 406 | 24 | |
| 67 | 4 | |
| 51 | 216 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
t shirt |
3 | 13 |
|
dress |
3 | 4 |
|
gucci |
4 | 4 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
long sleeve |
40 | 45 |
|
never fully dressed |
38 | 31 |
|
designer slippers |
35 | 14 |
|
calvin klein vest |
35 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
topshop |
68 | 59 |
|
river island |
62 | 48 |
|
topman |
60 | 51 |
|
missguided |
62 | 54 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
backpacks for men |
42 | 71 |
|
diesel jeans sale |
37 | 57 |
|
ralph lauren tshirt pack sale |
37 | 57 |
|
levis 511 sale |
35 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
creed fragrance |
23 | 2.09% |
|
ralph lauren bag |
18 | 3.92% |
|
women dress |
28 | 0.39% |
|
parka coat |
21 | 1.88% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 52.9% | |
| 43.5% | |
| 40.6% | |
| 39.2% | |
| 32.2% |
| Website | Referral Sites |
|---|---|
| 3.8 k | |
| 1.7 k | |
| 740 | |
| 330 | |
| 288 |
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