hotpoints.co.nz Overview
Alexa Rank
1,349,075
Daily Pageviews per Visitor
3.9
Daily Time on Site
4:11
Bounce Rate
12.2%
Search Traffic
8%
Total Sites Linking In
8
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
65.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
8,181 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
westpac nz |
31.97% |
|
westpac |
16.87% |
|
hotpoints |
9.85% |
|
westpac hotpoints |
9.72% |
|
what can |
2.09% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,807,770 | |
| 2,262,736 | |
| 7,627,164 | |
| 12,211,406 | |
| - |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 14 | 1 | |
| 1 | 1 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
dining options |
0 | 0 |
|
open for business |
0 | 0 |
|
permanently closed |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
torpedo 7 |
20 | 29 |
|
red balloon |
17 | 38 |
|
online vouchers nz |
17 | 8 |
|
entertainment card |
16 | 21 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
westpac online |
21 | 39 |
|
westpac log in |
8 | 17 |
|
west pac |
68 | 20 |
|
contact westpac |
9 | 13 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online vouchers nz |
17 | 45 |
|
online vouchers |
16 | 50 |
|
playstation store |
9 | 11 |
|
psn store |
9 | 11 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
what can |
20 | 1.2% |
|
westpac.co.nz |
23 | 4.01% |
|
westpac login |
52 | 0.01% |
|
glassons nz |
21 | 0.58% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 43.3% | |
| 9.7% | |
| 8% | |
| Website | Referral Sites |
|---|---|
| 94 | |
| 22 | |
| 10 | |
| 8 | |
| 2 |
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