homehardware.com.au Overview
Alexa Rank
295,845
Daily Pageviews per Visitor
2.0
Daily Time on Site
2:04
Bounce Rate
51.8%
Search Traffic
68.8%
Total Sites Linking In
219
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
52.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
9,157 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
home hardware |
13.66% |
|
home timber and hardware |
4.76% |
|
hardware store |
2.26% |
|
hardware |
2.16% |
|
home hardware catalogue |
1.61% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 54,200 | |
| 376,567 | |
| 2,482,841 | |
| 2,913,779 | |
| 56,264 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,220 | 13 | |
| 73 | 15 | |
| 16 | 8 | |
| 2 | 1 | |
| 1 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
car parks |
0 | 0 |
|
team member |
0 | 0 |
|
physical distancing |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
trolley |
32 | 44 |
|
tool storage |
31 | 33 |
|
white spray paint |
31 | 23 |
|
plywood |
30 | 50 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cordless drill |
75 | 38 |
|
mitre saw |
69 | 38 |
|
trowel |
27 | 42 |
|
toolbox |
71 | 45 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hardware store |
34 | 62 |
|
trolly sale |
30 | 46 |
|
cheap insulation |
29 | 45 |
|
buy lawn mower |
29 | 64 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
grinder |
49 | 0.05% |
|
circular saw |
45 | 0.06% |
|
angle grinder |
43 | 0.06% |
|
wire nut |
25 | 0.87% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 68.8% | |
| 54.2% | |
| 48.7% | |
| 40.8% | |
| 35.1% |
| Website | Referral Sites |
|---|---|
| 2.1 k | |
| 426 | |
| 329 | |
| 219 | |
| 64 |
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