hertz.com.au Overview
Alexa Rank
152,249
Daily Pageviews per Visitor
2.8
Daily Time on Site
3:29
Bounce Rate
31.7%
Search Traffic
62.3%
Total Sites Linking In
303
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
86.1% |
|
Singapore |
2.3% |
|
New Zealand |
1.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
1,960 |
|
Singapore |
27,904 |
|
New Zealand |
13,027 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hertz |
17.47% |
|
hertz australia |
8.7% |
|
hertz car rental |
2.76% |
|
car rental |
2.3% |
|
hertz car hire |
1.7% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 195,637 | |
| 187,219 | |
| 174,601 | |
| 442,480 | |
| 358,299 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 39 | 1 | |
| 5 | 6 | |
| 2 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
coupon codes |
0 | 0 |
|
rental agreement |
0 | 0 |
|
young drivers |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
4wd rental |
39 | 12 |
|
hire a truck |
38 | 15 |
|
van rental |
37 | 45 |
|
rent van |
34 | 28 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
van rental |
66 | 45 |
|
cheap car rental |
70 | 45 |
|
avis car rental |
70 | 57 |
|
thrifty car rental |
69 | 56 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap van hire adelaide |
32 | 38 |
|
short term car lease australia |
32 | 34 |
|
online car rental |
31 | 67 |
|
cheap one way car hire australia |
31 | 44 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
hertz gold member |
25 | 1.68% |
|
long term car rental |
39 | 0.22% |
|
hertz 24/7 |
21 | 4% |
|
van hire |
29 | 0.52% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 77.9% | |
| 63.8% | |
| 62.3% | |
| 61.5% | |
| 57% |
| Website | Referral Sites |
|---|---|
| 312 | |
| 303 | |
| 281 | |
| 280 | |
| 246 |
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