herschel.com Overview
Alexa Rank
72,916
Daily Pageviews per Visitor
2.6
Daily Time on Site
2:54
Bounce Rate
39.4%
Search Traffic
33.2%
Total Sites Linking In
409
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
67.7% |
|
Canada |
3.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
23,732 |
|
Canada |
58,766 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
herschel |
13.34% |
|
herschel backpack |
11.52% |
|
herschel backpacks |
5.12% |
|
herschel supply co |
4.72% |
|
herschel supply co. |
2.08% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 230,179 | |
| 489,970 | |
| - | |
| 1,838,499 | |
| 45,058 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 212 | 21 | |
| 106 | 24 | |
| 10 | 1 | |
| 1 | 11 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
faq pages |
63 | 44 |
|
email addresses |
55 | 37 |
|
marketing emails |
55 | 37 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bellroy |
22 | 49 |
|
fjallraven kanken |
19 | 47 |
|
rains backpack |
18 | 31 |
|
herschel little america backpack sale |
18 | 7 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
kanken backpack |
62 | 43 |
|
kanken |
51 | 45 |
|
rains backpack |
42 | 31 |
|
fjallraven kanken |
61 | 47 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
herschel store |
39 | 65 |
|
herschel supply company |
34 | 54 |
|
herschel backpack sale |
31 | 68 |
|
where to buy herschel backpacks |
31 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
crossbody bags men |
14 | 2.72% |
|
apperal |
32 | 0.59% |
|
hip bag |
26 | 1.1% |
|
men's backpack |
18 | 4.03% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 35% | |
| 33.2% | |
| 23.5% | |
| Website | Referral Sites |
|---|---|
| 409 | |
| 152 | |
| 44 | |
| 10 |
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