hec.edu Overview
Alexa Rank
84,591
Daily Pageviews per Visitor
2.8
Daily Time on Site
2:56
Bounce Rate
49.8%
Search Traffic
65.7%
Total Sites Linking In
1,238
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
19.2% |
|
France |
18.5% |
|
Italy |
6.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
38,589 |
|
France |
6,846 |
|
Italy |
16,330 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hec paris |
20.52% |
|
hec |
10.79% |
|
hec paris mba |
3.24% |
|
hec mba |
1.14% |
|
jean noel kapferer |
0.9% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 35,268 | |
| 84,805 | |
| 51,354 | |
| 44,201 | |
| 29,211 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,293 | 30 | |
| 1,942 | 12 | |
| 1,914 | 8 | |
| 507 | 15 | |
| 348 | 6 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
business models |
34 | 16 |
|
business leaders |
24 | 15 |
|
business school |
70 | 18 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
business school |
39 | 34 |
|
mba wiki |
31 | 18 |
|
london business school |
29 | 43 |
|
$mim |
27 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
mba online |
61 | 33 |
|
escp business school |
68 | 24 |
|
neoma business school |
68 | 27 |
|
escp |
56 | 31 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online executive education |
26 | 62 |
|
executive mba online |
25 | 55 |
|
online mba |
24 | 59 |
|
gmat online |
22 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
digital transformation certification |
16 | 1.71% |
|
hec login |
21 | 1.12% |
|
ramzi musallam |
16 | 2.47% |
|
marketing master |
18 | 2.3% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 76.5% | |
| 65.7% | |
| 52.2% | |
| 47.4% | |
| 31.5% |
| Website | Referral Sites |
|---|---|
| 4.5 k | |
| 3.3 k | |
| 1.2 k | |
| 1.1 k | |
| 566 |
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