harvard.com Overview
Alexa Rank
303,471
Daily Pageviews per Visitor
1.4
Daily Time on Site
1:22
Bounce Rate
79.0%
Search Traffic
65.3%
Total Sites Linking In
760
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
26.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
97,927 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
harvard |
13.22% |
|
harvard bookstore |
8.8% |
|
harvard bookstore events |
3% |
|
harvard book store |
2.67% |
|
harvard university bookstore |
1.81% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 382,404 | |
| 324,625 | |
| 1,096,169 | |
| 486,445 | |
| 61,897 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,242 | 33 | |
| 1,239 | 28 | |
| 66 | 12 | |
| 13 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
prose |
157 | 29 |
|
virtual events |
468 | 35 |
|
new york times |
444 | 36 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
theharvardshop |
23 | 7 |
|
mit store |
22 | 18 |
|
mit shop |
22 | 14 |
|
coop |
21 | 53 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
columbia university |
25 | 58 |
|
harvard alumni |
65 | 31 |
|
harvard blog |
10 | 15 |
|
harvard library |
10 | 38 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
harvard store |
45 | 54 |
|
harvard student store |
35 | 23 |
|
harvard business school store |
34 | 12 |
|
harvard book store |
31 | 14 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
deray mckesson |
41 | 0.12% |
|
top 100 books |
25 | 1.05% |
|
book store near me |
42 | 0.09% |
|
jennifer teege |
27 | 0.66% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 78.6% | |
| 65.3% | |
| 52.6% | |
| 47.3% | |
| 46% |
| Website | Referral Sites |
|---|---|
| 1.1 k | |
| 760 | |
| 309 | |
| 97 | |
| 24 |
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