giftcards.com.au Overview
Alexa Rank
258,556
Daily Pageviews per Visitor
2.9
Daily Time on Site
3:10
Bounce Rate
28.6%
Search Traffic
27.2%
Total Sites Linking In
38
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
81.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
4,853 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
coles gift card |
15% |
|
coles gift card balance |
8.48% |
|
coles myer gift card |
2.87% |
|
check coles gift card balance |
2.78% |
|
gift cards |
2.65% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 91,887 | |
| 902,410 | |
| 245,247 | |
| 1,304,069 | |
| 2,423,176 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
online vouchers |
22 | 15 |
|
vouchers online |
22 | 9 |
|
online gift cards for men |
21 | 9 |
|
bunnings gift card |
20 | 18 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bunnings gift card |
53 | 18 |
|
uber gift card |
61 | 44 |
|
visa gift card |
63 | 53 |
|
virtual gift cards |
69 | 25 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
gift cards online |
43 | 67 |
|
gift card online |
41 | 54 |
|
online gift cards |
39 | 18 |
|
buy gift cards |
37 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
giftcard |
40 | 0.21% |
|
target gift card |
48 | 0.05% |
|
target gift card balance check |
29 | 0.58% |
|
kmart online |
36 | 0.24% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 39.1% | |
| 27.2% | |
| 25% | |
| 21.6% | |
| Website | Referral Sites |
|---|---|
| 71 | |
| 39 | |
| 38 | |
| 22 | |
| 4 |
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