gap.co.uk Overview
Alexa Rank
120,385
Daily Pageviews per Visitor
4.5
Daily Time on Site
5:12
Bounce Rate
29.0%
Search Traffic
26.5%
Total Sites Linking In
437
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
84.7% |
|
United States |
5.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
2,190 |
|
United States |
185,739 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
gap |
30.77% |
|
gap uk |
9.57% |
|
gap outlet |
2.86% |
|
gap jeans |
2.48% |
|
gap kids |
1.93% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 191,439 | |
| 12,605 | |
| 18,863 | |
| 18,331 | |
| 221,778 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 502 | 4 | |
| 69 | 44 | |
| 18 | 3 | |
| 4 | 0 | |
| 4 | 23 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
cash equivalents |
57 | 9 |
|
corporate services |
57 | 9 |
|
st andrew |
57 | 9 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
gap logo |
39 | 30 |
|
gap factory canada |
35 | 22 |
|
banana republic returns |
34 | 31 |
|
old navy |
33 | 76 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
gap logo |
59 | 30 |
|
banana republic factory |
30 | 56 |
|
oldnavy |
23 | 65 |
|
old navy |
33 | 76 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
gap store |
54 | 65 |
|
gap online |
53 | 56 |
|
gap sale |
49 | 8 |
|
gap online shopping |
42 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
gap hoodie |
22 | 1.27% |
|
gap shorts |
29 | 0.91% |
|
gap jeans men |
19 | 2.66% |
|
γαπ |
16 | 2.32% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 29.5% | |
| 26.5% | |
| 22.5% | |
| 13.6% | |
| 7.1% |
| Website | Referral Sites |
|---|---|
| 624 | |
| 468 | |
| 437 | |
| 408 | |
| 33 |
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