functionofbeauty.com Overview
Alexa Rank
77,747
Daily Pageviews per Visitor
2.9
Daily Time on Site
3:21
Bounce Rate
48.2%
Search Traffic
39.2%
Total Sites Linking In
389
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
64.2% |
|
United Kingdom |
8.1% |
|
Pakistan |
3.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
19,973 |
|
United Kingdom |
22,382 |
|
Pakistan |
55,365 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
function of beauty |
42.56% |
|
function of beauty reviews |
3.59% |
|
custom shampoo |
2.64% |
|
curly hair |
1.61% |
|
personalized shampoo |
1.17% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 44,321 | |
| 219,267 | |
| 5,359,449 | |
| 60,054 | |
| 81,305 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 10,743 | 0 | |
| 66 | 29 | |
| 66 | 3 | |
| 15 | 35 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
cosmetic industry |
0 | 0 |
|
beauty products |
14 | 2 |
|
hair types |
26 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
prose |
30 | 51 |
|
prose hair |
27 | 34 |
|
prose reviews |
23 | 24 |
|
prose shampoo |
23 | 23 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
olaplex |
61 | 51 |
|
curl types |
57 | 33 |
|
the ordinary |
63 | 59 |
|
curly hairstyles |
66 | 35 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hair care websites |
25 | 50 |
|
prose hair reviews |
24 | 66 |
|
prose reviews |
23 | 66 |
|
prose shampoo reviews |
23 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
how to take care of curly hair |
16 | 2.82% |
|
greasy hair |
25 | 0.98% |
|
conditioner for curly hair |
18 | 2.29% |
|
how to care for curly hair |
14 | 4.05% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 39.2% | |
| 37.3% | |
| 35.3% | |
| 28.4% | |
| Website | Referral Sites |
|---|---|
| 585 | |
| 389 | |
| 381 | |
| 237 | |
| 20 |
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