follett.com Overview
Alexa Rank
149,792
Daily Pageviews per Visitor
2.0
Daily Time on Site
2:16
Bounce Rate
50.9%
Search Traffic
21.5%
Total Sites Linking In
508
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
65.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
55,773 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
follett |
9.75% |
|
follett bookstore |
4.32% |
|
follett corporation |
3.06% |
|
follett higher education group |
2.61% |
|
uta bookstore |
1.26% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 768,043 | |
| 13,203 | |
| 93,499 | |
| 422,101 | |
| 222,821 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 83 | 11 | |
| 31 | 9 | |
| 7 | 25 | |
| 2 | 2 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
digital content |
26 | 5 |
|
educational material |
27 | 5 |
|
public libraries |
27 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
book buy back |
28 | 17 |
|
used textbooks |
27 | 40 |
|
school books |
26 | 29 |
|
textbook rental |
25 | 41 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
carleton bookstore |
17 | 21 |
|
title wave |
54 | 21 |
|
bookstore hours |
68 | 26 |
|
srjc bookstore |
16 | 19 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
follett school solutions |
37 | 13 |
|
follett online bookstore |
31 | 24 |
|
follett used books |
30 | 15 |
|
follette book store |
30 | 11 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
follett aspen |
21 | 4.59% |
|
student store |
23 | 2.68% |
|
ramapo bookstore |
21 | 3.96% |
|
campus store |
25 | 2.4% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50% | |
| 30% | |
| 21.8% | |
| 21.5% | |
| 17.7% |
| Website | Referral Sites |
|---|---|
| 2.3 k | |
| 1.8 k | |
| 508 | |
| 270 | |
| 205 |
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