finaid.org Overview

Alexa Rank

214,311

Daily Pageviews per Visitor

1.3

Daily Time on Site

1:19

Bounce Rate

73.8%

Search Traffic

52.4%

Total Sites Linking In

4,419

Traffic Statistics

Audience Geography

United States
Others
Visitors by Country Site Traffic

United States

65.2%
Rankings by Country Alexa Rank #

United States

41,374

Keyword Analysis

Top Keywords

loan calculator
student loan calculator
fafsa
financial aid
scholarships
Top Keywords Search Traffic

loan calculator

15.21%

student loan calculator

3.81%

fafsa

3.57%

financial aid

2.53%

scholarships

1.99%

Audience Report

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Similar Sites Alexa Rank
239,501
55,865
40,490
2,497,137
78,983

Social Engagement

Websites Total Articles Engagement
122 4
65 70
60 7
Topic Total Articles Engagement

federal student aid

27 67

federal student loans

15 122

financial aid

32 59

Keyword Opportunities

Keyword Gaps

Keyword Competitors
Traffic
Search
Popularity

fsa id

50 46

plus loan application

46 28

fafsa deadline 2018

45 43

studentloans gov

41 46

These keywords are driving traffic to competitors, but not to this site.

Easy-to-Rank Keywords

Keyword Relevance to
this site
Search
Popularity

fedloan servicing

67 58

unsubsidized loan

63 44

grants for college

63 35

subsidized loan

62 44

These are popular keywords within this site's competitive power.

Buyer Keywords

Keyword Competitors
Traffic
Organic
Competition

student loan repayment options

42 22

how to pay off student loans

40 70

pay off student loans

40 68

pay back student loans

40 67

These keywords show a high purchase intent.

Optimization Opportunities

Keyword Search
Popularity
Organic Share
of Voice

merit scholarships

29 1.03%

parent loans for college students

14 2.76%

cohort default rate

21 3.42%

national scholarship

48 0.04%

These are very popular keywords that are already driving some traffic to this site.

Competitive Analysis

Websites Search Traffic
73.8%
52.4%
40.3%
26.2%
Website Referral Sites
6.1 k
4.4 k
2.8 k
2 k
438

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