fayobserver.com Overview
Alexa Rank
179,726
Daily Pageviews per Visitor
1.2
Daily Time on Site
1:52
Bounce Rate
76.5%
Search Traffic
57.1%
Total Sites Linking In
1,652
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
74.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
38,040 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
fayetteville observer |
8.7% |
|
fayetteville nc |
6.34% |
|
fayetteville nc news |
3.95% |
|
betty white |
3.04% |
|
fedora football under attack |
2.96% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 556,660 | |
| 71,196 | |
| 58,733 | |
| 1,268,596 | |
| 471,828 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 44,889 | 26 | |
| 37,386 | 42 | |
| 30,726 | 16 | |
| 10,354 | 24 | |
| 149 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
gov roy cooper |
471 | 19 |
|
wake county |
95 | 10 |
|
north carolina |
1,905 | 32 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
craigslist raleigh |
45 | 53 |
|
raleigh weather |
42 | 48 |
|
target |
41 | 84 |
|
hurricane florence raleigh |
41 | 39 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
gastonia nc |
57 | 40 |
|
map of fayetteville nc |
26 | 16 |
|
hurricane florence |
83 | 78 |
|
florence update |
81 | 48 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
verizon store |
30 | 10 |
|
baby and company cary death |
30 | 12 |
|
sprouts farmers market |
28 | 33 |
|
baby and company cary |
27 | 10 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
silent sam |
50 | 0.05% |
|
tractor supply |
70 | 0% |
|
old bluff presbyterian church |
13 | 4.74% |
|
ronald gray |
18 | 4.94% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 57.1% | |
| 37.3% | |
| 28.1% | |
| 18.9% | |
| 18.7% |
| Website | Referral Sites |
|---|---|
| 6.3 k | |
| 2.8 k | |
| 1.7 k | |
| 1.4 k | |
| 193 |
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