everlane.com Overview
Alexa Rank
10,525
Daily Pageviews per Visitor
4.8
Daily Time on Site
3:28
Bounce Rate
45.1%
Search Traffic
20.9%
Total Sites Linking In
2,256
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
53.8% |
|
China |
17.8% |
|
Mexico |
4.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
3,935 |
|
China |
17,604 |
|
Mexico |
7,626 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
everlane |
29.71% |
|
everlane shoes |
2.84% |
|
everlane backpack |
2.11% |
|
everlane returns |
1.65% |
|
everlane tote |
1.28% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 10,624 | |
| 6,343 | |
| 6,236 | |
| 15,981 | |
| 11,850 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,706 | 35 | |
| 1,562 | 112 | |
| 426 | 32 | |
| 369 | 27 | |
| 5 | 79 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
promo codes |
0 | 0 |
|
outerwear |
0 | 0 |
|
cashmere |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
dress |
36 | 50 |
|
accessories |
35 | 56 |
|
dresses |
35 | 53 |
|
skirt |
35 | 43 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
polene |
62 | 30 |
|
fashion blog |
55 | 36 |
|
capsule wardrobe summer 2018 |
47 | 13 |
|
summer capsule wardrobe 2018 |
47 | 20 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
sale |
46 | 68 |
|
t shirts for women |
26 | 70 |
|
madewell student discount |
24 | 60 |
|
j crew student discount |
23 | 14 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
womens |
37 | 0.4% |
|
pocket tee |
23 | 2.15% |
|
black bomber jacket |
28 | 0.7% |
|
cotton t shirts |
24 | 1.86% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 35.1% | |
| 32.3% | |
| 20.9% | |
| 19.9% | |
| 18.1% |
| Website | Referral Sites |
|---|---|
| 6.1 k | |
| 2.8 k | |
| 2.3 k | |
| 1.7 k | |
| 1.4 k |
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