essence.com Overview
Alexa Rank
19,169
Daily Pageviews per Visitor
3.6
Daily Time on Site
2:04
Bounce Rate
57.7%
Search Traffic
50.4%
Total Sites Linking In
4,924
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
58.1% |
|
India |
7.2% |
|
Pakistan |
3.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
6,247 |
|
India |
42,449 |
|
Pakistan |
11,789 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
how many kids does eddie murphy have? |
2.6% |
|
principal installs laundromat |
2.52% |
|
essence |
1.26% |
|
lisa bonet |
1.13% |
|
essence festival 2018 |
1.07% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 34,356 | |
| 32,957 | |
| 36,662 | |
| 80,054 | |
| 52,030 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 36,851 | 26 | |
| 23,930 | 111 | |
| 17,223 | 81 | |
| 15,256 | 191 | |
| 11,581 | 18 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
black people |
1,051 | 458 |
|
black women |
2,107 | 401 |
|
black woman |
930 | 345 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
kenya duke |
42 | 32 |
|
black princess |
41 | 22 |
|
black royalty |
39 | 14 |
|
basketball wives |
38 | 43 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
evelyn lozada |
67 | 39 |
|
gloria govan |
78 | 44 |
|
jennifer williams |
64 | 34 |
|
kevin garnett wife |
63 | 29 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
meagan good |
47 | 46 |
|
a different world cast |
38 | 20 |
|
kelly price husband |
37 | 53 |
|
different world cast |
36 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
courtney b vance |
31 | 0.55% |
|
jade eggs |
25 | 1.61% |
|
holly peete |
19 | 3.65% |
|
raymond taylor |
18 | 1.89% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50.4% | |
| 39.5% | |
| 36.2% | |
| 28.3% | |
| 23.9% |
| Website | Referral Sites |
|---|---|
| 4.9 k | |
| 3.8 k | |
| 3.4 k | |
| 3.1 k | |
| 1.6 k |
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