dvla.gov.uk Overview
Alexa Rank
46,646
Daily Pageviews per Visitor
3.3
Daily Time on Site
11:10
Bounce Rate
21.1%
Search Traffic
11.2%
Total Sites Linking In
419
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
84.1% |
|
United States |
4.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
770 |
|
United States |
50,301 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
dvla |
6.29% |
|
dvla contact number |
4.28% |
|
private plates |
3.06% |
|
number plates |
2.94% |
|
private number plates |
2.29% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 675,913 | |
| 1,024,386 | |
| 656,146 | |
| 42,523 | |
| 293,791 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 30 | 20 | |
| 29 | 0 | |
| 17 | 4 | |
| 5 | 1 | |
| 1 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
governing body |
0 | 0 |
|
asking price |
0 | 0 |
|
transfer fee |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
car number |
24 | 19 |
|
plate check |
22 | 18 |
|
uk number plate lookup |
21 | 11 |
|
uk license plate lookup |
21 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
reg transfer |
43 | 6 |
|
check plates |
56 | 8 |
|
cheap plates |
51 | 11 |
|
reg uk |
51 | 6 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
buy number plates |
41 | 51 |
|
buy number plate |
41 | 50 |
|
buy reg plate |
41 | 48 |
|
buy private number plate |
40 | 48 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
apply for driving licence |
23 | 1.53% |
|
reg |
44 | 0.14% |
|
dvla phone number |
16 | 2.7% |
|
change drivers license address |
28 | 1.14% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 72.2% | |
| 56.8% | |
| 11.2% | |
| 5.6% | |
| Website | Referral Sites |
|---|---|
| 419 | |
| 329 | |
| 44 | |
| 31 | |
| 28 |
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