durhamnc.gov Overview
Alexa Rank
170,167
Daily Pageviews per Visitor
2.1
Daily Time on Site
4:51
Bounce Rate
50.4%
Search Traffic
41.6%
Total Sites Linking In
637
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
79.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
29,447 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
durham nc |
10.7% |
|
durham |
6.27% |
|
durham water bill |
4.07% |
|
durham north carolina |
3% |
|
city of durham |
2.5% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 348,467 | |
| - | |
| 101,847 | |
| 232,832 | |
| 3,526,582 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,497 | 90 | |
| 1,722 | 24 | |
| 588 | 27 | |
| 281 | 14 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
north carolinians |
0 | 0 |
|
roy cooper |
6 | 19 |
|
north carolina |
39 | 18 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nc department of revenue |
29 | 37 |
|
north carolina department of revenue |
29 | 36 |
|
raleigh nc county |
29 | 30 |
|
durham county abc |
29 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
durham county sheriff |
45 | 16 |
|
durham county schools |
59 | 24 |
|
social services durham |
11 | 7 |
|
durham public library |
14 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
durham water bill payment online |
35 | 14 |
|
durham water bill online |
31 | 14 |
|
durham water bill pay online |
29 | 11 |
|
durham county website |
27 | 15 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
water |
62 | 0.01% |
|
what county is durham nc in |
24 | 1.44% |
|
gis mapping |
37 | 0.3% |
|
bull city |
23 | 2.28% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.7% | |
| 41.6% | |
| 39.2% | |
| 38.3% | |
| Website | Referral Sites |
|---|---|
| 6.2 k | |
| 1.3 k | |
| 637 | |
| 400 |
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