durham.ac.uk Overview
Alexa Rank
31,547
Daily Pageviews per Visitor
2.7
Daily Time on Site
3:32
Bounce Rate
53.3%
Search Traffic
27.6%
Total Sites Linking In
702
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
48.6% |
|
United Kingdom |
28.6% |
|
India |
6.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
10,602 |
|
United Kingdom |
1,929 |
|
India |
51,345 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
durham university |
22.23% |
|
durham |
11.63% |
|
durham university jobs |
3.68% |
|
university of durham |
2.98% |
|
jobs in durham university |
2.42% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 64,917 | |
| 24,318 | |
| 21,618 | |
| 42,915 | |
| 36,288 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 5,988 | 26 | |
| 3,329 | 28 | |
| 3,300 | 39 | |
| 3,223 | 32 | |
| 605 | 26 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
lancaster university |
0 | 0 |
|
cardiff university |
0 | 0 |
|
university of bristol |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
staff intranet |
31 | 10 |
|
accommodation |
28 | 52 |
|
application |
28 | 51 |
|
chevening scholarship |
28 | 37 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
durham university uk |
50 | 8 |
|
white summer |
12 | 11 |
|
university college london |
64 | 43 |
|
how to write personal statement |
66 | 23 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
durham online |
21 | 19 |
|
durham library online |
20 | 41 |
|
sample systematic literature review |
19 | 16 |
|
systematic literature review |
17 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
durham university ranking |
23 | 1.25% |
|
appsanywhere |
22 | 2.12% |
|
student jobs |
31 | 0.53% |
|
toby watson |
15 | 1.91% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 45.2% | |
| 38.6% | |
| 27.6% | |
| 20.7% | |
| 14.2% |
| Website | Referral Sites |
|---|---|
| 7.3 k | |
| 6.9 k | |
| 5.4 k | |
| 3.7 k | |
| 702 |
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