draftkings.com Overview
Alexa Rank
2,618
Daily Pageviews per Visitor
6.36
Daily Time on Site
10:05
Bounce Rate
27.4%
Search Traffic
22.9%
Total Sites Linking In
2,057
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
81.0% |
|
India |
3.8% |
|
Canada |
3.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
943 |
|
India |
29,140 |
|
Canada |
2,449 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
draftkings |
14.93% |
|
draft kings |
5.05% |
|
draftkings sportsbook |
3.63% |
|
dk playbook |
1.01% |
|
sports betting |
0.65% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 4,166 | |
| 9,971 | |
| 7,622 | |
| 27,915 | |
| 3,129 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 39,035 | 13 | |
| 30,401 | 22 | |
| 26,072 | 17 | |
| 8,661 | 29 | |
| 7,640 | 10 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
quarterbacks |
521 | 3 |
|
wide receiver |
1,145 | 3 |
|
running backs |
1,793 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
fantasy football team names |
44 | 52 |
|
auction draft strategy |
44 | 34 |
|
mike gesicki fantasy |
42 | 28 |
|
trevor lawrence fantasy |
42 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
fan duel |
80 | 41 |
|
betting sites |
52 | 33 |
|
mock draft |
75 | 51 |
|
fanduel sportsbook |
55 | 41 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best defense fantasy 2021 |
52 | 64 |
|
what is best ball fantasy football |
45 | 64 |
|
auction draft strategy |
44 | 47 |
|
best waiver wire pickups week 3 |
44 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
nuggets vs suns |
14 | 2.13% |
|
boxing |
51 | 0.04% |
|
week 8 rankings fantasy football |
10 | 4.49% |
|
cancel ronin withdrawal |
8 | 4.43% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 58.1% | |
| 49.3% | |
| 37.1% | |
| 22.9% | |
| 13% |
| Website | Referral Sites |
|---|---|
| 2.1 k | |
| 2.1 k | |
| 1.2 k | |
| 563 | |
| 430 |
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