doc.govt.nz Overview
Alexa Rank
91,408
Daily Pageviews per Visitor
3.8
Daily Time on Site
4:05
Bounce Rate
48.2%
Search Traffic
63.4%
Total Sites Linking In
4,447
Traffic Statistics
Audience Geography
Visitors by Country | Site Traffic |
---|---|
New Zealand |
61.4% |
United Kingdom |
14.0% |
United States |
11.4% |
Rankings by Country | Alexa Rank # |
---|---|
New Zealand |
217 |
United Kingdom |
17,611 |
United States |
126,095 |
Keyword Analysis
Top Keywords
Top Keywords | Search Traffic |
---|---|
kiwi bird |
2.55% |
yellow-eyed penguin |
1.52% |
doc |
1.41% |
milford track |
1.22% |
kakapo |
1.08% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
Similar Sites | Alexa Rank |
---|---|
100,388 | |
144,718 | |
697,559 | |
26,605 | |
299,933 |
Social Engagement
Websites | Total Articles | Engagement |
---|---|---|
1,307 | 23 | |
1,203 | 42 | |
351 | 89 | |
17 | 25 | |
10 | 43 |
Topic | Total Articles | Engagement |
---|---|---|
national parks |
151 | 35 |
conservation |
339 | 55 |
new zealand |
475 | 39 |
Keyword Opportunities
Keyword Gaps
Keyword | Competitors Traffic |
Search Popularity |
---|---|---|
weather christchurch |
34 | 28 |
christchurch |
33 | 42 |
wellington |
31 | 47 |
auckland new zealand |
31 | 40 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
Keyword | Relevance to this site |
Search Popularity |
---|---|---|
bay of islands |
44 | 29 |
map of new zealand |
66 | 36 |
things to do in queenstown |
58 | 25 |
new zealand cities |
56 | 29 |
These are popular keywords within this site's competitive power.
Buyer Keywords
Keyword | Competitors Traffic |
Organic Competition |
---|---|---|
enderby settlement site |
20 | 16 |
free camping new zealand |
20 | 47 |
free camp |
19 | 61 |
milford track vs routeburn |
19 | 22 |
These keywords show a high purchase intent.
Optimization Opportunities
Keyword | Search Popularity |
Organic Share of Voice |
---|---|---|
great barrier island |
25 | 2.43% |
rabbit |
61 | 0.02% |
rocky mountain |
45 | 0.1% |
northland |
38 | 0.53% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
Websites | Search Traffic |
---|---|
69.3% | |
63.4% | |
61.2% | |
55.6% | |
16.5% |
Website | Referral Sites |
---|---|
4.4 k | |
4.1 k | |
2.2 k | |
1.1 k | |
11 |
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