defenseone.com Overview
Alexa Rank
61,317
Daily Pageviews per Visitor
1.7
Daily Time on Site
2:03
Bounce Rate
75.8%
Search Traffic
29.5%
Total Sites Linking In
3,519
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
53.8% |
|
United Kingdom |
4.7% |
|
Italy |
4.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
13,833 |
|
United Kingdom |
23,704 |
|
Italy |
14,868 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
china russia us |
25.51% |
|
space force |
14.6% |
|
drone swarm criminals |
4.15% |
|
defense one |
1.59% |
|
space force ranks |
1.38% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 74,825 | |
| 23,650 | |
| 176,043 | |
| 61,476 | |
| 14,591 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 10,576 | 129 | |
| 7,615 | 76 | |
| 7,000 | 37 | |
| 6,070 | 106 | |
| 5,471 | 32 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
u.s military |
1,299 | 289 |
|
national securities |
1,587 | 169 |
|
air force |
1,008 | 291 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ndaa 2019 |
42 | 31 |
|
emals |
39 | 38 |
|
naval news |
38 | 30 |
|
ndaa |
36 | 39 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
f-15ex |
62 | 26 |
|
c-130 |
68 | 42 |
|
super hornet |
64 | 30 |
|
mq-9 reaper |
18 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
missile defense agency |
31 | 60 |
|
f35 price |
31 | 53 |
|
f35 cost per plane |
28 | 66 |
|
strategic capabilities office website |
27 | 51 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
isis in afghanistan |
20 | 1.06% |
|
global engagement center |
19 | 3.43% |
|
3d printed guns for sale |
34 | 0.45% |
|
b-52 |
41 | 0.19% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 35.6% | |
| 32.4% | |
| 30% | |
| 29.5% | |
| 28.2% |
| Website | Referral Sites |
|---|---|
| 4.6 k | |
| 3.5 k | |
| 3.1 k | |
| 2.7 k | |
| 1.8 k |
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