defense.gov Overview
Alexa Rank
22,507
Daily Pageviews per Visitor
1.6
Daily Time on Site
1:56
Bounce Rate
72.8%
Search Traffic
47%
Total Sites Linking In
13,811
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
50.8% |
|
China |
19.1% |
|
India |
4.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
4,383 |
|
China |
15,346 |
|
India |
40,680 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
when is armed forces day? |
3.09% |
|
dod |
1.99% |
|
department of defense |
1.55% |
|
armed forces day |
1.54% |
|
bah calculator |
1.3% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 14,212 | |
| 7,592 | |
| 12,782 | |
| 12,648 | |
| 14,406 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 39,999 | 64 | |
| 22,943 | 48 | |
| 12,754 | 93 | |
| 12,070 | 28 | |
| 212 | 30 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
defense department |
3,596 | 153 |
|
service members |
2,494 | 137 |
|
air force |
2,814 | 130 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
air force portal |
48 | 47 |
|
army dts |
48 | 35 |
|
deers login |
48 | 31 |
|
picat |
47 | 30 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
military letters |
57 | 30 |
|
army birthday |
65 | 32 |
|
military alphabet |
59 | 51 |
|
home depot military discount |
65 | 41 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
tricare online |
59 | 57 |
|
my pay |
50 | 68 |
|
.mil websites |
47 | 54 |
|
official military websites |
46 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
how many us soldiers died in afghanistan |
16 | 2.26% |
|
patriot day |
43 | 0.08% |
|
david goldfein |
20 | 3.7% |
|
pfc |
42 | 0.19% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 54.8% | |
| 52.3% | |
| 47% | |
| 41.4% | |
| 10.1% |
| Website | Referral Sites |
|---|---|
| 23.3 k | |
| 15.2 k | |
| 13.8 k | |
| 11.2 k | |
| 4.8 k |
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