defencebank.com.au Overview
Alexa Rank
842,747
Daily Pageviews per Visitor
4.4
Daily Time on Site
6:04
Bounce Rate
20.7%
Search Traffic
22.9%
Total Sites Linking In
40
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
97.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
7,730 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
defence bank |
48.63% |
|
defence bank online banking |
11.67% |
|
defence bank login |
9.5% |
|
defence bank online |
4.91% |
|
defence bank bsb |
2.71% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,469,354 | |
| 240,657 | |
| 456,968 | |
| 453,621 | |
| 211,902 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 28 | 1 | |
| 6 | 1 | |
| 3 | 2 | |
| 2 | 3 | |
| 2 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
essential services |
1 | 5 |
|
banking |
2 | 3 |
|
home loans |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bank australia |
29 | 36 |
|
first home loan deposit scheme |
25 | 16 |
|
business loan |
22 | 44 |
|
bankaustralia |
17 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
credit card |
73 | 55 |
|
credit cards |
70 | 52 |
|
bank australia |
27 | 36 |
|
balance transfer credit card |
70 | 42 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
defence bank online banking |
19 | 7 |
|
google pay app |
13 | 20 |
|
google pay |
12 | 13 |
|
apple pay |
12 | 18 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
defence |
47 | 0.08% |
|
flubot |
21 | 0.9% |
|
stamp duty calculator |
41 | 0.03% |
|
stamp duty calcualtor |
11 | 1.45% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 62.5% | |
| 28.6% | |
| 23.7% | |
| 22.9% | |
| Website | Referral Sites |
|---|---|
| 63 | |
| 53 | |
| 50 | |
| 40 | |
| 31 |
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