coupa.com Overview
Alexa Rank
51,724
Daily Pageviews per Visitor
2.2
Daily Time on Site
3:20
Bounce Rate
59.1%
Search Traffic
35.5%
Total Sites Linking In
580
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
30.6% |
|
India |
21.5% |
|
South Africa |
11.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
22,661 |
|
India |
32,277 |
|
South Africa |
4,569 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
coupa |
24.71% |
|
coupa software |
5.9% |
|
coupa supplier portal |
4.37% |
|
procurement software |
2.41% |
|
coupa my supplier |
1.78% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 7,696 | |
| 6,339 | |
| 116,071 | |
| 193,146 | |
| 100,349 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,052 | 3 | |
| 2,612 | 2 | |
| 442 | 3 | |
| 380 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
supply chains |
92 | 8 |
|
digital transformation |
38 | 8 |
|
procurement |
112 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
procurement technology |
33 | 18 |
|
procurement metrics |
29 | 10 |
|
procurement automation |
28 | 17 |
|
procurement compliance |
28 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
supplier |
73 | 43 |
|
purchase to pay |
52 | 18 |
|
supplier relationship management |
56 | 26 |
|
procurement technology |
52 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
procure to pay software |
42 | 55 |
|
procurement solutions |
39 | 52 |
|
procure to pay |
37 | 58 |
|
procurement to pay software |
33 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
strategic sourcing |
29 | 0.63% |
|
hypercare |
30 | 1.08% |
|
software wiki |
27 | 0.25% |
|
procurement application |
12 | 4.09% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.4% | |
| 35.5% | |
| 17.6% | |
| 13.5% | |
| 2.4% |
| Website | Referral Sites |
|---|---|
| 696 | |
| 580 | |
| 379 | |
| 248 | |
| 92 |
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