columbus.gov Overview
Alexa Rank
122,499
Daily Pageviews per Visitor
2.2
Daily Time on Site
2:47
Bounce Rate
50.0%
Search Traffic
40.4%
Total Sites Linking In
1,489
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
76.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
17,580 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
columbus ohio |
8.66% |
|
columbus |
3.09% |
|
columbus oh |
1.91% |
|
city of columbus water |
1.37% |
|
city of columbus |
1.35% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 101,281 | |
| 66,638 | |
| 85,256 | |
| 85,152 | |
| 33,161 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 28,768 | 52 | |
| 8,847 | 91 | |
| 455 | 43 | |
| 84 | 21 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
contact tracing |
0 | 0 |
|
ohio department of health |
9 | 470 |
|
columbus ohio |
13 | 24 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
aep ohio |
37 | 47 |
|
ohio unclaimed funds |
28 | 34 |
|
ohio bmv |
27 | 52 |
|
ohio secretary of state |
27 | 46 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
animal control |
54 | 44 |
|
google maps columbus |
26 | 22 |
|
ohio state fair |
28 | 43 |
|
red white and boom 2018 |
54 | 29 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
tax free weekend ohio |
26 | 63 |
|
ohio sales tax |
25 | 65 |
|
ohio tax free weekend |
25 | 58 |
|
pay ohio state taxes |
25 | 18 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
community centers |
24 | 2.31% |
|
non emergency police |
33 | 0.77% |
|
public works |
36 | 0.36% |
|
community center |
37 | 0.34% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 40.9% | |
| 40.4% | |
| 24% | |
| 16.3% | |
| 0.5% |
| Website | Referral Sites |
|---|---|
| 16.2 k | |
| 2.1 k | |
| 1.5 k | |
| 253 | |
| 15 |
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