cambridge.gov.uk Overview
Alexa Rank
748,044
Daily Pageviews per Visitor
1.8
Daily Time on Site
1:23
Bounce Rate
53.5%
Search Traffic
61%
Total Sites Linking In
709
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
82.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
12,563 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
cambridge |
6.62% |
|
cambridge city council |
5.18% |
|
cambridge council tax |
4.91% |
|
cambridge council pay online |
3.74% |
|
council tax cambridge |
3.21% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 270,342 | |
| 1,863,909 | |
| 2,966,005 | |
| 439,423 | |
| 78,749 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 5,253 | 17 | |
| 916 | 12 | |
| 851 | 17 | |
| 633 | 8 | |
| 10 | 12 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
university of cambridge |
10 | 16 |
|
cambridge |
436 | 19 |
|
city council |
373 | 17 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
south cambridgeshire district council |
28 | 14 |
|
south cambridgeshire |
24 | 8 |
|
cambourne |
23 | 18 |
|
cambridge museums |
20 | 12 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
school holidays 2021 |
60 | 31 |
|
october half term 2021 |
54 | 23 |
|
cambridge library |
53 | 32 |
|
cambridge events |
51 | 16 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
market square cambridge |
29 | 52 |
|
cambridge market square |
26 | 52 |
|
pay cambridge parking ticket |
18 | 12 |
|
cambridge city council rates pay online |
17 | 5 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
square market |
20 | 2.8% |
|
car parking |
32 | 0.19% |
|
justpark |
28 | 0.54% |
|
cambridge county |
20 | 1.38% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61% | |
| 59.1% | |
| 53.6% | |
| 40% | |
| Website | Referral Sites |
|---|---|
| 1.3 k | |
| 709 | |
| 602 | |
| 442 | |
| 271 |
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