bto.org Overview
Alexa Rank
667,828
Daily Pageviews per Visitor
2.7
Daily Time on Site
3:39
Bounce Rate
54.9%
Search Traffic
51.2%
Total Sites Linking In
1,468
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
83.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
11,503 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
long-tailed tit |
12.88% |
|
bto |
6.16% |
|
grass snake |
2.98% |
|
leucistic |
2.41% |
|
great tits |
1.98% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 847,049 | |
| 73,310 | |
| 5,594,544 | |
| 1,358,933 | |
| 217,697 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 6,347 | 66 | |
| 549 | 175 | |
| 293 | 68 | |
| 34 | 9 | |
| 24 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
birds |
213 | 153 |
|
wild life |
55 | 250 |
|
breed |
157 | 116 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bird feeder |
30 | 40 |
|
king fisher |
29 | 26 |
|
female blackbird |
29 | 10 |
|
black bird |
28 | 36 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cuckoo bird |
63 | 33 |
|
black bird |
46 | 36 |
|
king fisher |
43 | 26 |
|
heron bird |
17 | 28 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
great tit vs coal tit |
20 | 47 |
|
dove vs pigeon |
16 | 54 |
|
jackdaw vs crow |
16 | 54 |
|
difference between dove and pigeon |
15 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
blue tit |
26 | 1.34% |
|
feral pigeon |
17 | 3.32% |
|
rooks |
28 | 1.21% |
|
little owl |
30 | 0.72% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 71.4% | |
| 55.6% | |
| 51.2% | |
| 41.7% | |
| Website | Referral Sites |
|---|---|
| 8.1 k | |
| 1.5 k | |
| 341 | |
| 120 | |
| 53 |
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