brownells.com Overview
Alexa Rank
17,799
Daily Pageviews per Visitor
3.3
Daily Time on Site
3:41
Bounce Rate
45.1%
Search Traffic
26.1%
Total Sites Linking In
814
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
77.4% |
|
Brazil |
9.0% |
|
Japan |
4.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
2,094 |
|
Brazil |
757 |
|
Japan |
7,314 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
brownells |
4.69% |
|
magpul |
1.03% |
|
aero precision |
0.58% |
|
brownells shooting supplies |
0.3% |
|
firearm parts |
0.23% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 16,575 | |
| 39,810 | |
| 25,889 | |
| 11,332 | |
| 12,467 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,675 | 46 | |
| 2,428 | 131 | |
| 2,000 | 92 | |
| 1,712 | 233 | |
| 1,412 | 27 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
ar 15 |
273 | 147 |
|
rifles |
225 | 106 |
|
optics |
91 | 94 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
primary arms |
45 | 51 |
|
m-lok handguard |
45 | 24 |
|
rifle scopes |
44 | 34 |
|
ar10 charging handle |
44 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
ar 10 |
56 | 35 |
|
primary arms |
34 | 51 |
|
grand power stribog |
57 | 25 |
|
ar accessories |
58 | 20 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
free float handguard |
53 | 61 |
|
tactical solutions |
49 | 69 |
|
ar 15 free float handguard |
49 | 53 |
|
ar15 free float handguard |
47 | 53 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ruger precision rimfire accessories |
21 | 4.21% |
|
m lok foregrip |
23 | 4.79% |
|
gun accessories |
21 | 2.26% |
|
jp rifles |
28 | 1.34% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 41.2% | |
| 38.6% | |
| 37% | |
| 26.1% | |
| 25.6% |
| Website | Referral Sites |
|---|---|
| 866 | |
| 814 | |
| 788 | |
| 579 | |
| 292 |
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