brother.co.nz Overview
Alexa Rank
1,240,666
Daily Pageviews per Visitor
2.9
Daily Time on Site
2:17
Bounce Rate
46.1%
Search Traffic
32%
Total Sites Linking In
66
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
81.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
4,527 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
brother printers |
3.38% |
|
brother nz |
3.35% |
|
brother mfc |
1.88% |
|
brother |
1.68% |
|
brother hl1210w |
1.63% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 254,222 | |
| 1,293,352 | |
| 143,678 | |
| 285,038 | |
| 293,631 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 167 | 9 | |
| 10 | 3 | |
| 2 | 2 | |
| 1 | 0 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
csv files |
0 | 0 |
|
adhesives |
0 | 0 |
|
cycling |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
a3 printer |
37 | 31 |
|
brother ql-820nwb |
37 | 29 |
|
portable printer |
36 | 42 |
|
brother mfc-l8900cdw |
35 | 34 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
brother mfc-9330cdw |
71 | 32 |
|
brother support |
11 | 39 |
|
mfc-9330cdw |
60 | 31 |
|
brother hl-l8360cdw |
71 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
brother mfc-l8690cdw review |
18 | 51 |
|
brother online chat support |
17 | 16 |
|
brother scan n cut cm900 reviews |
16 | 58 |
|
mfc-l8690cdw review |
16 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
label printer |
44 | 0.07% |
|
brother p touch |
35 | 0.39% |
|
ptouch |
25 | 1.23% |
|
mfc-l2740dw |
31 | 0.87% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 67.2% | |
| 60.8% | |
| 57.1% | |
| 36.4% | |
| 32% |
| Website | Referral Sites |
|---|---|
| 332 | |
| 156 | |
| 66 | |
| 47 | |
| 15 |
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