boots.com Overview
Alexa Rank
10,016
Daily Pageviews per Visitor
3.1
Daily Time on Site
3:35
Bounce Rate
48.2%
Search Traffic
44.3%
Total Sites Linking In
5,884
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
59.7% |
|
China |
9.8% |
|
United States |
4.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
169 |
|
China |
10,651 |
|
United States |
24,571 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
boots |
3.19% |
|
boots uk |
0.62% |
|
eczema |
0.37% |
|
boots pcr test |
0.35% |
|
boots pharmacy |
0.35% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 37,739 | |
| 29,872 | |
| 6,752 | |
| 5,866 | |
| 5,339 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,934 | 30 | |
| 2,081 | 22 | |
| 139 | 3 | |
| 120 | 57 | |
| 114 | 12 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
promotional purposes |
7 | 7,454 |
|
personal data |
40 | 1,167 |
|
boots |
443 | 144 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ren skincare |
39 | 35 |
|
inc.redible cosmetics |
37 | 13 |
|
sarah chapman |
36 | 29 |
|
paula's choice |
35 | 52 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
foreo |
16 | 48 |
|
dermalogica |
52 | 49 |
|
olaplex |
61 | 51 |
|
kerastase |
59 | 47 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
beauty products online |
48 | 66 |
|
buy make up |
46 | 61 |
|
skin care products online in uk |
44 | 42 |
|
buy makeup |
43 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
travel pcr test |
14 | 3.34% |
|
braun shaver |
34 | 0.44% |
|
eczema pictures |
34 | 0.4% |
|
internal stye |
23 | 1.87% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 45.4% | |
| 44.3% | |
| 24.9% | |
| 16.7% | |
| 6.2% |
| Website | Referral Sites |
|---|---|
| 5.9 k | |
| 3.4 k | |
| 1.9 k | |
| 1.7 k | |
| 1.6 k |
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