bnsf.com Overview
Alexa Rank
95,510
Daily Pageviews per Visitor
6.9
Daily Time on Site
8:22
Bounce Rate
23.7%
Search Traffic
15.5%
Total Sites Linking In
1,269
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
85.8% |
|
India |
7.1% |
|
Canada |
3.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
12,572 |
|
India |
156,408 |
|
Canada |
57,687 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
bnsf |
17.79% |
|
bnsf careers |
6.34% |
|
bnsf jobs |
6.01% |
|
bnsf emulator |
4.68% |
|
bnsf railway |
4.58% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 210,961 | |
| 145,068 | |
| 987,950 | |
| 477,348 | |
| 169,618 |
Social Engagement
| Topic | Total Articles | Engagement |
|---|---|---|
|
locomotives |
36 | 93 |
|
rail network |
119 | 70 |
|
union pacific |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
canadian national railway |
33 | 33 |
|
railroad map |
31 | 22 |
|
rail spur |
30 | 19 |
|
us railroad map |
28 | 18 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
csx railroad |
55 | 29 |
|
norfolk southern |
15 | 43 |
|
pan am railways |
54 | 22 |
|
csx transportation |
59 | 28 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
train companies |
34 | 51 |
|
rail company |
33 | 50 |
|
train shipping |
33 | 56 |
|
shipping by railroad |
33 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
bnsf stock |
22 | 2.14% |
|
burlington |
58 | 0.03% |
|
electric locomotive |
17 | 3.62% |
|
railroad companies |
21 | 1.92% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
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