billabong.com.au Overview
Alexa Rank
150,416
Daily Pageviews per Visitor
3.9
Daily Time on Site
3:53
Bounce Rate
32.2%
Search Traffic
44.4%
Total Sites Linking In
45
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
51.6% |
|
New Zealand |
3.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
7,839 |
|
New Zealand |
11,502 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
billabong |
23.32% |
|
billabong australia |
13.31% |
|
billabong au |
7.42% |
|
bikini |
2.71% |
|
tank bikini |
2.56% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 64,665 | |
| 51,246 | |
| 199,738 | |
| 64,385 | |
| 685,603 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 162 | 94 | |
| 16 | 1 | |
| 12 | 2 | |
| 4 | 1 | |
| 4 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
bikinis |
0 | 0 |
|
surfers |
0 | 0 |
|
surfing |
2 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
rip curl |
42 | 42 |
|
ripcurl |
37 | 40 |
|
australia surf shop |
35 | 7 |
|
surf wear |
34 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
swimwear |
65 | 45 |
|
beanie |
52 | 44 |
|
beanies |
52 | 36 |
|
rvca |
66 | 49 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
buy mens hats |
38 | 48 |
|
mens hats online |
38 | 48 |
|
board shorts for men |
37 | 62 |
|
buy mens hats online |
35 | 51 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
hoodies |
47 | 0.06% |
|
billabong size chart |
18 | 3.37% |
|
billabong outlet |
17 | 3.03% |
|
spring suit |
16 | 3.6% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 55.8% | |
| 44.4% | |
| 42.6% | |
| 33.1% | |
| Website | Referral Sites |
|---|---|
| 513 | |
| 267 | |
| 267 | |
| 46 | |
| 45 |
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