betterment.com Overview
Alexa Rank
10,161
Daily Pageviews per Visitor
6.6
Daily Time on Site
4:07
Bounce Rate
23.2%
Search Traffic
19.1%
Total Sites Linking In
1,328
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
78.9% |
|
India |
2.2% |
|
Egypt |
1.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
3,833 |
|
India |
103,060 |
|
Egypt |
21,519 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
betterment |
30.5% |
|
tax loss harvesting |
1.74% |
|
married filing separately |
1.15% |
|
betterment fees |
1.12% |
|
betterment login |
1.09% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| - | |
| 12,623 | |
| 7,204 | |
| 1,222 | |
| 12,701 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 691 | 98 | |
| 668 | 10 | |
| 651 | 18 | |
| 52 | 13 | |
| 12 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
mutual funds |
31 | 8 |
|
asset class |
74 | 14 |
|
low cost |
70 | 26 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
roth ira income limits |
43 | 44 |
|
roth ira vs 401k |
39 | 33 |
|
ira deduction |
36 | 27 |
|
vanguard roth ira |
35 | 40 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
wealthfront review |
63 | 35 |
|
personal capital review |
64 | 38 |
|
wealthfront reviews |
66 | 25 |
|
blooom |
70 | 41 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
ira vs 401k |
55 | 64 |
|
401k vs ira |
52 | 65 |
|
roth ira vs traditional ira |
46 | 65 |
|
ira vs roth ira |
44 | 74 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
magi calculator 2018 |
20 | 3.71% |
|
married filing separately 2018 |
20 | 3.36% |
|
ira contribution limit |
19 | 4.73% |
|
retirement spending calculator |
21 | 3.04% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 26.5% | |
| 19.1% | |
| 18.5% | |
| 12% | |
| Website | Referral Sites |
|---|---|
| 4 k | |
| 1.3 k | |
| 1.3 k | |
| 1.1 k |
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