betfair.com.au Overview
Alexa Rank
35,237
Daily Pageviews per Visitor
9.2
Daily Time on Site
14:02
Bounce Rate
21.0%
Search Traffic
3.3%
Total Sites Linking In
56
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
88.1% |
|
United Kingdom |
6.9% |
|
New Zealand |
2.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
692 |
|
United Kingdom |
28,742 |
|
New Zealand |
2,737 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
betfair |
14.03% |
|
betfair australia |
9.36% |
|
free horse racing ratings australia |
5.27% |
|
automated betting software australia |
5.04% |
|
betfair au |
4.83% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 29,926 | |
| 379,779 | |
| 167,456 | |
| 189,080 | |
| 74,203 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 9,753 | 8 | |
| 16 | 61 | |
| 14 | 5 | |
| 2 | 27 | |
| 1 | 18 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
horses |
0 | 0 |
|
melbourne cup |
0 | 0 |
|
jockey |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
sports betting australia |
37 | 9 |
|
sports betting |
35 | 46 |
|
odsaustralia |
34 | 28 |
|
australia sports betting |
34 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bet365 |
54 | 60 |
|
bet 365 |
54 | 44 |
|
william hill |
50 | 48 |
|
sportingbet |
54 | 43 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
odds compare |
28 | 49 |
|
online betting |
27 | 58 |
|
odds comparison australia |
27 | 40 |
|
online bet |
25 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
betfair logo |
16 | 2.37% |
|
tabtouch |
32 | 1.04% |
|
bonus money |
12 | 4.61% |
|
lay the field |
8 | 4.11% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 22.7% | |
| 21.8% | |
| 10.3% | |
| 4% | |
| 3.3% |
| Website | Referral Sites |
|---|---|
| 223 | |
| 222 | |
| 159 | |
| 123 | |
| 56 |
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