barclays.com Overview
Alexa Rank
76,642
Daily Pageviews per Visitor
2.0
Daily Time on Site
3:04
Bounce Rate
46.8%
Search Traffic
13.5%
Total Sites Linking In
1,405
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
60.5% |
|
United States |
8.8% |
|
New Zealand |
1.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
5,432 |
|
United States |
146,558 |
|
New Zealand |
12,567 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
barclays online banking |
10.66% |
|
barclays online |
6.56% |
|
barclays login |
5.27% |
|
barclays |
4.91% |
|
barclays investment bank |
2.39% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 126,555 | |
| 5,018 | |
| 788,554 | |
| 47,516 | |
| - |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 852 | 24 | |
| 378 | 35 | |
| 217 | 8 | |
| 70 | 4 | |
| 3 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
prudential regulation authority |
16 | 2 |
|
financial conduct authority |
16 | 2 |
|
banking |
18 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
barclays fraud |
39 | 11 |
|
barclays online savings |
38 | 42 |
|
barclays credit card |
36 | 52 |
|
barclays loan |
36 | 23 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
barclay credit card |
20 | 44 |
|
barclays online savings |
64 | 42 |
|
barclay log in |
9 | 24 |
|
barclaycard uk |
28 | 29 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
barclays online |
73 | 27 |
|
barclays online banking |
72 | 18 |
|
barclays bank online |
54 | 15 |
|
barclay online banking |
52 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
barclays bank address |
17 | 2.5% |
|
amex |
73 | 0% |
|
barclays london |
16 | 4.91% |
|
banking api |
21 | 1.88% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 73.5% | |
| 62.5% | |
| 33.2% | |
| 30.4% | |
| 13.5% |
| Website | Referral Sites |
|---|---|
| 2.7 k | |
| 1.4 k | |
| 1 k | |
| 329 | |
| 252 |
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