bankofireland.com Overview
Alexa Rank
90,600
Daily Pageviews per Visitor
1.8
Daily Time on Site
2:22
Bounce Rate
54.0%
Search Traffic
53%
Total Sites Linking In
543
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Ireland |
71.6% |
|
United Kingdom |
9.7% |
|
United States |
3.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Ireland |
247 |
|
United Kingdom |
22,878 |
|
United States |
287,257 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
bank of ireland |
13.49% |
|
bank of ireland 365 |
5.68% |
|
banking 365 |
5.16% |
|
365 online |
4.24% |
|
boi 365 |
2.18% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 53,636 | |
| 13,723 | |
| 62,577 | |
| 6,065,453 | |
| 1,870,353 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 405 | 8 | |
| 287 | 12 | |
| 106 | 6 | |
| 6 | 33 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
mobile apps |
11 | 44 |
|
banking |
18 | 18 |
|
bank of ireland |
219 | 12 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
aib |
24 | 45 |
|
sepa zone countries |
22 | 16 |
|
bank online |
21 | 26 |
|
sepa region |
21 | 17 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bank iban number |
62 | 22 |
|
iban uk |
62 | 14 |
|
iban account number |
61 | 22 |
|
interest rates |
74 | 50 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
365 online |
37 | 17 |
|
bank of ireland online.ie |
37 | 52 |
|
bank of ireland business online |
36 | 7 |
|
banking 365 online |
33 | 43 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
swift number |
31 | 0.48% |
|
boi bank |
20 | 3.84% |
|
ibb banking |
26 | 0.65% |
|
mortgage calculator repayment |
11 | 4.86% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 53% | |
| 20.5% | |
| 17.6% | |
| 5.6% | |
| Website | Referral Sites |
|---|---|
| 543 | |
| 540 | |
| 182 | |
| 25 | |
| 24 |
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