ba.com Overview
Alexa Rank
37,610
Daily Pageviews per Visitor
3.0
Daily Time on Site
4:34
Bounce Rate
29.5%
Search Traffic
2.4%
Total Sites Linking In
1,504
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
50.6% |
|
United States |
13.5% |
|
South Africa |
6.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,238 |
|
United States |
28,747 |
|
South Africa |
4,476 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
british airways |
65.75% |
|
british airways careers |
2.75% |
|
britishairways |
1.74% |
|
ba |
1.71% |
|
ba.com |
0.67% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 4,617 | |
| 16,921 | |
| 104,821 | |
| 31,490 | |
| 182,099 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 830 | 56 | |
| 239 | 9 | |
| 7 | 4 | |
| 4 | 33 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
entry requirements |
0 | 0 |
|
uk government |
10 | 4 |
|
british airways |
117 | 13 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
booking |
26 | 74 |
|
book with avios |
26 | 26 |
|
avios calculator |
26 | 26 |
|
passenger locator form uk |
24 | 36 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
iberia |
50 | 60 |
|
a380 |
66 | 47 |
|
iberia airlines |
32 | 54 |
|
british airways south africa |
47 | 23 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
buy avios |
34 | 58 |
|
e store |
24 | 55 |
|
buy miles british airways |
23 | 56 |
|
british airways discount covid test |
22 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
british airways login |
31 | 0.51% |
|
heathrow airport jobs |
11 | 3.32% |
|
british airways covid test |
14 | 2.52% |
|
become a pilot |
22 | 2.27% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 41.2% | |
| 29.6% | |
| 10% | |
| 2.4% | |
| 0.1% |
| Website | Referral Sites |
|---|---|
| 8.1 k | |
| 1.5 k | |
| 547 | |
| 138 | |
| 104 |
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