aviva.ca Overview
Alexa Rank
311,512
Daily Pageviews per Visitor
1.6
Daily Time on Site
1:41
Bounce Rate
48.6%
Search Traffic
36.5%
Total Sites Linking In
300
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Canada |
63.7% |
|
United States |
25.9% |
|
Singapore |
4.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Canada |
9,039 |
|
United States |
142,303 |
|
Singapore |
27,544 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
aviva |
18.1% |
|
aviva insurance |
13.6% |
|
aviva canada |
8.13% |
|
aviva claims |
3.46% |
|
aviva assurance auto |
2.93% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 440,897 | |
| - | |
| 69,373 | |
| 133,017 | |
| 153,257 |
Social Engagement
| Topic | Total Articles | Engagement |
|---|---|---|
|
bad weather |
1 | 140 |
|
car accidents |
1 | 140 |
|
insurance policy |
1 | 140 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
auto insurance canada |
26 | 10 |
|
canadian car insurance |
25 | 8 |
|
car insurance companies |
24 | 40 |
|
canada car insurance companies |
24 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
home insurance quotes |
68 | 42 |
|
life insurance |
68 | 55 |
|
cheap car insurance |
61 | 46 |
|
life insurance quotes |
66 | 45 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
insurance companies |
39 | 68 |
|
aviva insurance company of canada |
35 | 52 |
|
insurance company |
32 | 61 |
|
online insurance quote |
32 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
auto and home insurance quotes |
25 | 1.95% |
|
home insurance canada |
18 | 3.34% |
|
condo insurance quote |
23 | 1.23% |
|
car insurance quote |
43 | 0.1% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 73% | |
| 49.8% | |
| 36.5% | |
| 10.9% | |
| Website | Referral Sites |
|---|---|
| 525 | |
| 300 | |
| 279 | |
| 18 |
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