av-test.org Overview

Alexa Rank

84,522

Daily Pageviews per Visitor

6.2

Daily Time on Site

3:07

Bounce Rate

43.7%

Search Traffic

42.4%

Total Sites Linking In

2,147

Traffic Statistics

Audience Geography

Germany
India
United States
Others
Visitors by Country Site Traffic

Germany

 12.7%

India

 12.0%

United States

 7.7%
Rankings by Country Alexa Rank #

Germany

 23,065

India

 91,264

United States

 137,215

Keyword Analysis

Top Keywords

best antivirus
test
av test
av
best antivirus 2018
Top Keywords Search Traffic

best antivirus

 10.52%

test

 5.94%

av test

 4.85%

av

 2.81%

best antivirus 2018

 2.72%

Audience Report

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Similar Sites Alexa Rank
180,992
35,174
3,736,052
429,084
11,878

Keyword Opportunities

Keyword Gaps

Keyword Competitors
Traffic		 Search
Popularity

360total security

 34 13

kaspersky review

 33 20

best free antivirus for windows 11

 31 16

lastpass

 29 70

These keywords are driving traffic to competitors, but not to this site.

Easy-to-Rank Keywords

Keyword Relevance to
this site		 Search
Popularity

malwarebytes free

 72 58

malwarebytes download

 33 48

avira free antivirus

 34 37

scanguard antivirus

 52 12

These are popular keywords within this site's competitive power.

Buyer Keywords

Keyword Competitors
Traffic		 Organic
Competition

best free antivirus

 48 70

best antivirus

 47 73

best antivirus for windows 10

 45 66

free antivirus

 44 69

These keywords show a high purchase intent.

Optimization Opportunities

Keyword Search
Popularity		 Organic Share
of Voice

avg free

 53 0.03%

emsisoft

 38 0.32%

acronis anti ransomware

 17 3.76%

best antivirus android

 20 2.2%

These are very popular keywords that are already driving some traffic to this site.

Competitive Analysis

Websites Search Traffic
70.5%
70.2%
42.4%
41.1%
26.7%
Website Referral Sites
2.1 k
1.6 k
1.6 k
1.6 k
791

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