autotrader.com.au Overview
Alexa Rank
70,225
Daily Pageviews per Visitor
4.3
Daily Time on Site
3:29
Bounce Rate
47.3%
Search Traffic
58.7%
Total Sites Linking In
61
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
78.6% |
|
United States |
4.5% |
|
New Zealand |
0.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
2,153 |
|
United States |
386,288 |
|
New Zealand |
33,162 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
car sales |
2.65% |
|
volvo xc60 autotrader |
1.98% |
|
autotrader |
1.54% |
|
car trader sydney |
1.14% |
|
auto trader |
1.04% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 3,789 | |
| 11,926 | |
| 119,574 | |
| 103,853 | |
| 115,062 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,011 | 8 | |
| 2,107 | 48 | |
| 818 | 5 | |
| 19 | 3 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
electric cars |
0 | 0 |
|
electric vehicles |
0 | 0 |
|
toyota |
2 | 4 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
mitsubishi asx |
48 | 40 |
|
value my car |
47 | 35 |
|
car market value |
45 | 20 |
|
honda crv |
44 | 60 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
car dealers |
77 | 37 |
|
car dealerships near me |
34 | 48 |
|
toyota corolla |
76 | 55 |
|
sell my car |
64 | 46 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
car sales |
69 | 61 |
|
cars for sale |
57 | 69 |
|
used cars |
55 | 59 |
|
car sales australia |
55 | 40 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cars australia |
17 | 4.46% |
|
commercial vehicle |
38 | 0.15% |
|
ford courier |
34 | 0.28% |
|
cars in australia |
16 | 2.77% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 72.3% | |
| 58.7% | |
| 53% | |
| 42.1% | |
| 31.1% |
| Website | Referral Sites |
|---|---|
| 1.2 k | |
| 938 | |
| 898 | |
| 171 | |
| 61 |
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