autotrader.co.za Overview
Alexa Rank
8,451
Daily Pageviews per Visitor
6.1
Daily Time on Site
8:22
Bounce Rate
26.8%
Search Traffic
59.7%
Total Sites Linking In
333
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
South Africa |
93.3% |
|
United States |
2.8% |
|
United Kingdom |
0.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
South Africa |
52 |
|
United States |
43,466 |
|
United Kingdom |
42,870 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
autotrader |
6.47% |
|
auto trader |
1.92% |
|
cars |
0.98% |
|
autotrader used cars |
0.77% |
|
cars for sale |
0.75% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 17,836 | |
| 112,474 | |
| 5,940 | |
| 248,176 | |
| 18,371 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,298 | 1 | |
| 2,558 | 47 | |
| 1,710 | 9 | |
| 263 | 0 | |
| 109 | 19 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
south african |
237 | 20 |
|
south africa |
182 | 8 |
|
torque |
554 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
polo classic |
41 | 20 |
|
cheap bakkies for sale |
41 | 11 |
|
jetta 5 |
38 | 13 |
|
audi 3.0 tdi for sale south africa |
38 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
city wheels |
50 | 10 |
|
jetta 5 |
57 | 13 |
|
c180 for sale |
57 | 6 |
|
polo classic |
67 | 20 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cars for sale |
64 | 69 |
|
we sell cars |
58 | 54 |
|
ford mustang gt convertible for sale |
56 | 55 |
|
nissan almera 2017 for sale |
56 | 25 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
car brands |
44 | 0.1% |
|
autotrader valuation |
15 | 2.73% |
|
isuzu trucks |
29 | 1.27% |
|
mercedes benz c-class |
17 | 3.3% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 59.7% | |
| 58.4% | |
| 57.9% | |
| 30.7% | |
| 29.2% |
| Website | Referral Sites |
|---|---|
| 451 | |
| 333 | |
| 319 | |
| 226 | |
| 43 |
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