appalachianpower.com Overview
Alexa Rank
194,576
Daily Pageviews per Visitor
3.3
Daily Time on Site
3:59
Bounce Rate
17.1%
Search Traffic
21.4%
Total Sites Linking In
180
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
100.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
28,631 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
aep |
17.71% |
|
appalachian power |
16.48% |
|
aep login |
8.56% |
|
aep bill pay |
5.88% |
|
aep wv |
3.16% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| - | |
| 188,420 | |
| 84,927 | |
| 274,099 | |
| 5,198,993 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 231 | 4 | |
| 170 | 5 | |
| 84 | 21 | |
| 77 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
american electric power |
57 | 6 |
|
web technologies |
55 | 6 |
|
personally identifiable information |
55 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
aep ohio |
41 | 47 |
|
swepco bill pay |
36 | 18 |
|
aep make a payment |
34 | 9 |
|
aep customer service phone number |
34 | 7 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
aep service |
44 | 8 |
|
aep ohio |
53 | 47 |
|
aep ohio bill |
7 | 19 |
|
aep columbus |
26 | 21 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
aep bill pay |
65 | 52 |
|
aep ohio bill pay |
49 | 10 |
|
american electric power company |
46 | 59 |
|
aep pay my bill |
46 | 46 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
power bill |
30 | 0.72% |
|
west virginia power |
24 | 1.66% |
|
aep ky |
21 | 3.83% |
|
power outage map |
35 | 0.35% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 23% | |
| 21.4% | |
| 16.1% | |
| 14.5% | |
| Website | Referral Sites |
|---|---|
| 847 | |
| 253 | |
| 184 | |
| 180 |
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