americanexpress.com.au Overview
Alexa Rank
166,724
Daily Pageviews per Visitor
5.3
Daily Time on Site
6:26
Bounce Rate
36.1%
Search Traffic
7.1%
Total Sites Linking In
41
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
85.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
2,694 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
american express |
21.04% |
|
amex |
20.48% |
|
amex travel |
18.4% |
|
american express travel |
11.29% |
|
amex australia |
5.23% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 311,271 | |
| 818,581 | |
| 198,543 | |
| 340,543 | |
| 154,332 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 853 | 1 | |
| 3 | 6 | |
| 1 | 5 | |
| 1 | 6 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
virgin australia |
0 | 0 |
|
singapore airlines |
0 | 0 |
|
qantas |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
amex hotels |
24 | 25 |
|
amex travel services |
23 | 12 |
|
american express book travel |
23 | 12 |
|
american express insurance |
21 | 23 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
membership rewards |
13 | 37 |
|
american express rewards |
7 | 43 |
|
americanexpress login |
15 | 58 |
|
amex platinum |
68 | 51 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
american express online |
36 | 11 |
|
amex travel online |
34 | 13 |
|
amex online |
26 | 8 |
|
american express hotel deals |
21 | 13 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
american expres |
36 | 0.2% |
|
amex travel credit |
17 | 4.16% |
|
american express login |
70 | 0% |
|
travel american express |
24 | 1.1% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.6% | |
| 27.3% | |
| 17.2% | |
| 8% | |
| 7.1% |
| Website | Referral Sites |
|---|---|
| 80 | |
| 71 | |
| 52 | |
| 41 | |
| 6 |
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