allure.com Overview
Alexa Rank
9,053
Daily Pageviews per Visitor
1.34
Daily Time on Site
1:45
Bounce Rate
79.1%
Search Traffic
67.1%
Total Sites Linking In
6,915
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
42.7% |
|
India |
14.0% |
|
Pakistan |
4.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
3,567 |
|
India |
8,985 |
|
Pakistan |
3,822 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
rodan and fields |
1.42% |
|
allure beauty box |
0.72% |
|
allure |
0.51% |
|
salicylic acid |
0.45% |
|
zodiac signs |
0.31% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 6,303 | |
| 1,714 | |
| 11,286 | |
| 9,773 | |
| 2,446 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 22,081 | 48 | |
| 16,543 | 111 | |
| 12,537 | 66 | |
| 3,246 | 10 | |
| 159 | 44 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
k-pop |
248 | 3,389 |
|
ariana grande |
132 | 557 |
|
perfumes |
268 | 680 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nars climax mascara |
50 | 30 |
|
laura mercier |
48 | 47 |
|
briogeo |
48 | 43 |
|
tweezers |
48 | 42 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
foundation |
76 | 55 |
|
shampoo |
75 | 45 |
|
contour |
74 | 50 |
|
horoscope virgo |
65 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best dry shampoo |
66 | 73 |
|
best foundation |
65 | 73 |
|
best liquid eyeliner |
63 | 71 |
|
best makeup brushes |
59 | 71 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
skin |
47 | 0.08% |
|
beach beauty |
15 | 4.29% |
|
becca first light priming filter |
22 | 2.42% |
|
cancer season 2021 |
12 | 3.67% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 76.1% | |
| 67.1% | |
| 42.4% | |
| 29.4% | |
| 28.5% |
| Website | Referral Sites |
|---|---|
| 12.3 k | |
| 7 k | |
| 6.9 k | |
| 6.6 k | |
| 3.4 k |
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