adidas.com.au Overview
Alexa Rank
40,453
Daily Pageviews per Visitor
3.8
Daily Time on Site
3:47
Bounce Rate
35.8%
Search Traffic
32.6%
Total Sites Linking In
278
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
66.7% |
|
India |
19.0% |
|
United Kingdom |
3.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
645 |
|
India |
30,967 |
|
United Kingdom |
27,084 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
adidas |
8.29% |
|
adidas australia |
2.42% |
|
adidas shoes |
2.09% |
|
adidas outlet |
1.28% |
|
adidas ultra boost |
1.18% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 37,279 | |
| 39,198 | |
| 22,429 | |
| 73,194 | |
| 77,401 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 103 | 8 | |
| 70 | 4 | |
| 63 | 15 | |
| 33 | 12 | |
| 22 | 28 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
basketball player |
1 | 394 |
|
adidas |
12 | 45 |
|
advertised price |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nike australia |
52 | 35 |
|
new balance |
44 | 64 |
|
nike air max 270 |
43 | 46 |
|
nike air max |
42 | 52 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
adidas pharrell williams |
60 | 30 |
|
ivy park |
62 | 42 |
|
ultraboost 20 |
60 | 21 |
|
adidas supercourt |
58 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
adidas sale |
39 | 30 |
|
running shoes for men |
38 | 68 |
|
sneakers sale |
37 | 53 |
|
nike sale |
36 | 17 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
adidas discount code |
31 | 0.39% |
|
adidas alphabounce |
41 | 0.18% |
|
runfalcon 2.0 |
15 | 2.55% |
|
adidas powerlift 3 |
21 | 2.89% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 46.3% | |
| 43.5% | |
| 37.6% | |
| 32.6% | |
| 30.9% |
| Website | Referral Sites |
|---|---|
| 455 | |
| 278 | |
| 229 | |
| 72 | |
| 59 |
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