23andme.com Overview
Alexa Rank
6,653
Daily Pageviews per Visitor
6.73
Daily Time on Site
6:58
Bounce Rate
16.3%
Search Traffic
16.9%
Total Sites Linking In
3,871
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
70.9% |
|
Canada |
6.8% |
|
United Kingdom |
5.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,377 |
|
Canada |
1,586 |
|
United Kingdom |
3,358 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
23 and me |
31.24% |
|
23andme |
14.11% |
|
23andme sign in |
7.01% |
|
23andme login |
3.21% |
|
23 |
1.43% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 41,434 | |
| 384,922 | |
| 356,747 | |
| 170,717 | |
| 1,228,011 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 439 | 60 | |
| 397 | 9 | |
| 200 | 233 | |
| 156 | 11 | |
| 50 | 257 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
chromosome |
52 | 47 |
|
dna |
137 | 73 |
|
genetics |
245 | 48 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
myftdna |
38 | 23 |
|
ftmdna |
37 | 18 |
|
what is an x-match on family tree dna |
37 | 11 |
|
family tree dna family finder |
36 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
living dna |
56 | 40 |
|
my heritage dna |
13 | 41 |
|
best dna test for ancestry |
59 | 27 |
|
ged match |
56 | 30 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
dna companies |
48 | 65 |
|
dna sites |
45 | 54 |
|
dna testing companies |
44 | 62 |
|
genetic testing companies |
43 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ancestry login dna |
21 | 3.01% |
|
european jewish |
22 | 2.5% |
|
susie buffett |
18 | 1.92% |
|
cilantro |
52 | 0.05% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 53.7% | |
| 46.2% | |
| 37% | |
| 16.9% | |
| 14.5% |
| Website | Referral Sites |
|---|---|
| 3.9 k | |
| 1.6 k | |
| 1.4 k | |
| 559 | |
| 298 |
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